Apple plans to expand the geography of the shares Back to School. According to the French resource Consomac, referring to the head of Department of retail and online sales Angela Ahrendts, a promotional campaign will be launched outside the US and Canada on 6 or 7 August.
Traditionally, a couple of months before the start of the academic year, Apple launches a special campaign. The initiative has been implemented through the Apple Store more products for students on the eve of the 1st of September. This year the company offered when buying computers Mac free headphones Beats Solo2. The cost of ear headphones that “offer improved acoustics, a wider range of sound and enhanced clarity”, is 16 000.
At the moment the promotion is only open to North America. Get the headphones you bought the computer in normal Apple Store or through an authorized retailer. To participate in the program, you must be a student, a student, a parent of a pupil or student, or employee of the educational institution.
“In the U.S. and Canada in our retail and online stores began the season of “back to school”. In these countries children are returning to school before. In other countries the campaign will be launched on 6 or 7 August, again in accordance with how your children and students will be preparing for the school season”, – quotes the source Angela Arendts.
Special conditions will be applicable for iMac, MacBook, MacBook Pro, MacBook Air and Mac Pro. Not eligible compact desktop Mac mini and computers that have passed the restore procedure (marked refurbished).
Whether the action to act in the Russian online Apple store, not reported. In the U.S. and Europe, it will last until September 18.
