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Following the example of Apple: loss-BlackBerry may move to release 1-2 new smartphones in the year

While in the Network there are rumors about the BlackBerry intention to release an Android smartphone, and the company is engaged in layoffs, headed by John Chen in an interview with FOX Business spoke about the plans for the mobile division. According to the top Manager, the company decided to reduce the range of smartphones.

On average, BlackBerry is releasing 3-4 new smartphones in the year. At the moment on the official website of the company can be purchased six vehicles, but not all of them are models of the new year. More precisely, almost all smartphones in the range of the company were issued at least last year.
BlackBerry anyway, Chen said that BlackBerry intends to move production of one or two new smartphones every year. Such a scheme has been practicing Apple, which produces not more than two new models a year.

Naturally, by itself, this step will not increase the demand for the products Canadians, but will reduce costs.

Located for several years in a difficult financial position the company continues to offset weak sales of its smartphones cuts jobs. Recently it was announced about the next wave of layoffs, but exactly how many employees will leave the company at this time, representatives from the canadian manufacturer did not specify.

According to the published in March financial report, BlackBerry has managed to get a profit of $28 million However, the company’s total revenue amounted to $600 million, up 38.5% compared with last year. As for the whole financial year, the BlackBerry losses was $304 million, while a year earlier they reached $to 5.89 billion. the company’s CEO John Chen, who heads her since 2013, commended the current momentum, calling it the beginning of the period net income stabilization.

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Earlier it became known that Microsoft plans to split its line of smartphones into three groups: flagship models with features and a device for the corporate sector and affordable smartphones. Every year, these categories will be filled up 1-2 models, i.e. for the entire year Microsoft will release no more than six different phones.

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