Yota Devices has reduced the price of YotaPhone 2 in Russia. Discount on the unit was 30%, according to a statement from the manufacturer.
As part of the Christmas promotions YotaPhone 2 can now be purchased for 21 990 rubles instead of the previous 29 990 rubles. New price listed on the manufacturer’s website. As noted by the representatives of the company, it operates from 1 December and valid for all sales channels, not only official online store.
A review of the pricing policy of the product caused by the change of phase of the product life cycle, as well as the fact that the company decided to “take a step towards users,” said Yota Devices.
YotaPhone 2 was unveiled at the MWC 2014 in Barcelona. The device has two screens: the main 5-inch Super AMOLED display with a resolution of 1920 x 1080 pixels and E-Ink with a diagonal of 4.7 inches and a resolution 960h540 pixels. Unlike the first version, YotaPhone 2, both screens are touch.
The device is built based on the Quad-chip Qualcomm Snapdragon 800 with a clock frequency of 2.3 GHz and has 2 GB of RAM. Main camera smartphone has a resolution of 8 megapixels, front — 2 megapixels.
In Russia YotaPhone 2 launched in December 2014 at a price of 32 990 rubles. Subsequently, the price has soared to 39 990 rubles, but then, in June 2015 has dropped to 33 990 rubles in black. In September, on the eve of the release of the iPhone 6s, the developers have decided to reduce the price to 29 990 rubles.
Note that in October of this year, Chinese investment holding REX Global Entertainment has acquired a 64.9 per cent of smartphone manufacturer Yota Devices. Other share of Yota Devices remain from the previous owners — the state Corporation “rosteh” (25,1%) and company management (10%).
