This week MacDigger wrote that the Russian retail network “Svyaznoy” conducts negotiations with the Chinese manufacturer Xiaomi on sales of its gadgets on the shelves of local store. Devices of this company are characterized by top stuffing at the level of the better known manufacturers, but are significantly cheaper than competitors. Apparently, the Xiaomi products will not be able to keep the same advantage in Russia: domestic users should not count on low price tags.
In the online store “Svyaznoy” has appeared one of the most popular Xiaomi product – fitness bracelet Mi Band Pulse. In Russia the device is offered at a price 3490 rubles, or $ 48. The price of the Mi Band Pulse at the official store of the company is $ 15.
Wearable on wrist Mi Band Pulse supports not only Android devices, but iPhone on iOS 8 and above. The gadget tracks physical activity and sleep quality due to the built-in accelerometer and heart rate monitor, making schedules of sleep and wakefulness. There is a soft awakening of the owner, if the bracelet realizes that it’s time to get up. Energy-efficient Bluetooth module enables Mi Band to work on a single charge up to 30 days.
Xiaomi has announced that for the first nine months of last year, shipments of smart wristbands Mi Band in Taiwan market exceeded 600 000 units. If you look at the situation worldwide, shipments of wearable gadget company already has exceeded 10 million units. In Xiaomi are proud to say that the Mi Band has become the most popular smart bracelet in the world. In the third quarter of last year deliveries of the Mi Band increased by 800%, compared with the same period a year earlier, and amounted to 3.7 million bracelets.
Xiaomi is often compared to Apple, mainly due to the marketing of feed and product positioning. But the company has made a name for himself primarily on the sales of top-end device at a lower price than its competitors. It is obvious that pricing of the Russian ritejlerov negates the main advantage of the products of Xiaomi.
