Microsoft is conducting a massive restructuring of purchased in 2013 mobile division of Nokia. Apparently, in Redmond eventually became disillusioned with the Nokia Devices and Services, and believe this acquisition is a burden. The company decided to fire 7 800 employees and write off the loss in money spent on its purchase.
In addition, Microsoft decided to combine in one unit the business of manufacturing smartphones Lumia, Surface, Xbox, HoloLens, bracelets Microsoft Band and Windows operating system. But the head of this Department was appointed Terry Meyerson.
Also, as it became known, Microsoft is planning to split its line of smartphones into three groups: flagship models with features and a device for the corporate sector and affordable smartphones. Every year, these categories will be filled up 1-2 models, i.e. for the entire year Microsoft will release no more than six different phones.
Microsoft currently runs about one model a week, if we consider variations of the apparatus adapted to the Telecom networks of the various States. According to “Yandex.Market”, in 2014, Microsoft released 16 Lumia smartphones.
Microsoft has also decided to abandon the production of localized versions of the vehicles in those countries that have not achieved success, and to abandon the partnership with unproductive for the Corporation operators.
Analysts are of the opinion that the acquisition of smartphone business Nokia immediately looked contradictory. Initially, the Board of Directors of Microsoft and co-founder of Microsoft bill gates has rejected the opportunity. This Steve Ballmer delivered an ultimatum that if he were not allowed to purchase the mobile business of Nokia, he will leave as CEO.
Microsoft doesn’t work on any Lumia smartphone sold, but rather lost money – even without considering the costs of research, development and marketing.