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Mobile operators are losing millions of dollars because of the messengers

This year 26% of smartphone users in developed countries will use traditional mobile phones at least once a week, according to “Vedomosti” with reference to the Deloitte study. They go on exchanging messages (including in messenger) and Internet applications for voice and video. In 2011, these users was 11%, and in 2015 – already 22%.

The duration of calls in mobile networks is growing: in 2012-2015, it has grown by 20% voice traffic became cheaper, there was a batch rates with a prepaid limit conversations, people abandon landline telephones in favor of mobile. But the model itself is the use of smart phones is that their owners spend on non-voice services more than for calls: for example, in the UK and the US – three times more. The smartphone provides many ways of communication: SMS in addition to it’s online services messaging, email, social networks, etc.

The loss of the Russian mobile operators and from Internet services in 2014 was, according to analysts J’son & Partners Consulting, about 15-20 billion rubles., or about 2% of annual revenue. And worldwide, according to Juniper Research, operators are underpaid for these services of $14 billion.

In developed markets the revenue of the operators has stagnated and even declined as they begin to offer subscribers unlimited voice and sms traffic, told the newspaper “Vedomosti” managing partner AC&M-Consulting Michael Alekseev. It is the result of competition, including from the messengers, he said: for example, in Spain in 2013 more than half of the subscribers did not use SMS.

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In Russia to be an overflow mobile voice traffic in the Internet it is not necessary, Alexeyev says: Russia is not yet so widely-covered LTE network and to use communication services on 3G networks is not always comfortable. Active online services is not more than 1% of subscribers, said Alekseev. However, under the pressure of traditional mobile calls will become free in the developed countries operators are already working on this model.

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