Apple is considering the establishment of units engaged in the production of their own original content. According to the information resource to Variety, the company intends to create unique content for their gadgets to attract new users.
According to the publication, Apple had preliminary meetings with Hollywood producers to discuss plans for the production of entertainment content.
“The scale of ambition Apple varies depending on with whom to talk about it, but senior management of the company’s goal is to create whole departments of development and production of original content,” Variety reports.
As stated by one of the sources, in the field of content production Apple wants to compete with Netflix. This American company is the supplier of films and TV series based streaming multimedia was founded in 1997. In recent years, it started its own production of television series that are only available to their subscribers. In July 2013, Netflix was the first candidate from suppliers online video for the Emmy award. The company has received 14 nominations, of which the series from Netflix “house of Cards” received a 9.
It is unclear whether Apple to release its own TV series, feature films, or both.
In July it was reported that the guys from Cupertino have decided to create a music video together with the performers. Such content will be available exclusively to users of Apple Music. Similarly, it is likely that Apple intends to do with their own television service, the development of which has been repeatedly reported.