In Russia launched the program trade-in Samsung, under which the owners of “Apple” smartphone will be able to exchange iPhone on Galaxy flagship devices for a fee. The campaign runs until 30 November 2015 inclusive.
On the manufacturer’s website indicated that the campaign applies to the following models: Samsung Galaxy Note II, Galaxy Note 3, Galaxy Note 4, Galaxy Note Edge, Galaxy S4 and Galaxy S5 as well as iPhone 5 and iPhone 5s. Under the terms of the program, the discount on the new Samsung Galaxy Note 5 for the old “Apple” Communicator will be 15 000 rubles., Galaxy S6 edge+ — 10 000 rubles. iPhone Users should bring units without traces of mechanical damage and no device lock via iCloud.
Promotion trade-in valid in Samsung showrooms in Moscow and Podolsk, Lyubertsy, Orekhovo-Zuyevo and Zelenograd.
Such initiatives are part of the strategy of the South Korean manufacturer for the preservation and increase of the share of the mobile market in the face of strong competition and falling sales. Korean giant even tried to get in this year head start over Apple by releasing Galaxy Note 5 and Galaxy S6 edge+ a few weeks before the official announcement of the iPhone 6s and iPhone 6s Plus.
In August, Samsung had conducted a marketing campaign Ultimate Test Drive, whereby the iPhone for 1 dollar was offered to try out the Galaxy S6, Galaxy Note 5 or Galaxy S6 edge. Anyone who after testing was agreed to pass on the Galaxy, got $100 to buy games, music and apps in Google Play. Another $100 was received from Samsung those users who agreed to give up its iPhone trade-in program.
According to representatives of Samsung, Ultimate Test Drive “great demand” for iPhone users. “Interest in the stock was just incredible,” said Vice President of Samsung marketing Elizabeth Solomon, noting that the company ended all promotion of the device literally in a matter of hours.