For the first nine months of 2015, the share of the iPhone in unit sales of the Russian retail year-on-year decreased by 3% to 7% of “Euroset”. The same share of smartphone operating system, Windows, on the contrary, during the same period increased by 3%.
Maximum during the year, the share of iPhone in the fourth quarter of 2014 to 13% in units. Then, despite the rise in mobile devices from Apple at 35%, sales grew on the background of excessive demand, she said. In January 2015, high sales were shrinking, then the decline began. At the same time, according to the retailer, Apple’s market share in the fourth quarter of 2015 may grow: will manifest the effect of the iPhone 6s, which appeared in Russia in October and will play the role of sales.
Taking into account some rounding data “Euroset” on the iPhone are correct, confirmed the source of “Vedomosti” close to one retail chain. The share of devices with Windows even as high as 8.7 percent, he said. However, according to him, in the first nine months of 2015 compared with the same period of 2014 the share of Windows-based smartphones has not increased, but decreased by 1.1%. In the fourth quarter of 2015 on the background of the traditionally high sales of the Apple iPhone share could grow, he says. The pressure on him did not have smartphones on Windows and such brands of Android devices, such as Lenovo, which popularity and market share is growing rapidly both in monetary and in natural terms, he said.
That the par-Windows – and iOS-based smartphones on the Russian market will not last for long, agreed the representative of MTS Dmitry Solodovnikov. The share of smartphones with Windows declining since August under pressure from Android devices and due to the lack of new models, he says. In the third quarter of 2015 iPhone for the first time ceased to be the main device to connect to LTE networks MTS: they amounted to only 43% are registered in these networks of smartphones, while Android devices – 50%, said Solodovnikov. During the quarter the proportion of registered iPhone declined 4%, while the share of Android devices grew by 5%, says Solodovnikov. However, according to him, by 1%. decreased and the share Windows. The increase in the share of Android-based smartphones Solodovnikov connected to the fact that from April 2015, the retail operator sells such devices almost at cost. Subsequently, lower prices and others were forced sellers of smartphones, he said.
On the network “Beeline” LTE Android smartphones overtook the iPhone in the first quarter of 2015, in the third quarter, their share also exceeded 50%, says a representative of the operator Anna Imasheva. Year-on-year, the share of Android smartphones in LTE has increased by 8%, she says. Imasheva associates it with the retail network of “Beeline” of the range of budget smartphones supporting LTE on Android.
At the end of the third quarter of 2015 in the network of “MegaFon” was registered at 7.5 million devices with LTE smartphone on iOS was 1.5 times less than Android, says his representative. Android smartphones produces a lot of manufacturers, in the salons of “MegaFon” they are sold at reasonable prices, so the share of such devices with LTE growing.
An Apple representative declined to comment.
