Some analysts believe that the recent appointment of Jonathan Quince the Director of design Apple is a Wake-up call: design guru and one of the key people in the company’s history may soon leave Apple. Commentator Ben Thompson at Stratechery article for analyzes the language used by Stephen fry in a note on the appointment of Quince, to prove that Jonathan could get away from Apple.
“I am sure of: no matter, like it or not Ive… this is the beginning of the end of his career at Apple,” writes Thompson. When it comes to business, the rejection of “management” for “freethinking” is akin to the transition from new product development to research work… Another reason for my suspicion lies in the fact that now, in fact, is the time for such changes. Apple Watch is already out, and in the next few years we’re almost certainly not going to see any new products from Apple. I believe the appointment of Quince signal that “Apple” car, hearings about which I had been very skeptical about, has been postponed to the distant future.”
Seth Weintraub from 9to5Mac shares the opinion of Thompson, using as evidence the recent statements about Quince desire to return to the UK.
“As sad as it sounds, but jony Ive, apparently, already with one foot outside the door, – said the journalist. Ive definitely earned enough and he did not need anyone or anything to prove in the field of industrial design. iPhone and iPad will become thinner, and the world will move on. Not to mention the fact that it is no longer necessary in the design of the new campus and the Apple Store. It definitely looks like the end of an era”.
We are not so well versed in Apple kremlinology, as Thompson and Weintraub, but their theory sound plausible. What do you think?