With the release of “smart” watches Apple Watch, the company does not hide the desire to settle in the world of fashion industry. Speaking at the exhibition fashionable Met Gala 2016, the sponsor of which was the Corporation of Cupertino, Director of the Apple design Jonathan Ive has hinted at radical changes in the next generation of wearable devices.
“If you look back and remember the first generation iPod or iPhone, you will see that what happened to them over the next two, three, four years is ambitious. You will be surprised that many things to which you are accustomed, were absent in the first generation iPhone – said the Director of design of Apple. – Of course, for us is a new category, but very natural, because we think it’s authentic. It wasn’t a gamble, the desire to catch hold in the market, as our competitors”. Ive added that Apple released Apple Watch not because they saw a chance to enter the growing market. “Far from it”, – he stressed.
According to unconfirmed information, the second generation Apple Watch will have a more powerful processor and the integrated cellular module. The presence of a native module to connect to cellular networks in smart watches will bring a number of benefits to the users. They will be able to opt out of compulsory binding to an iPhone to work with iMessage, and phone calls. You will need to use an additional tariff of mobile communication.
Information on the timing of the release of the Apple Watch 2 is contradictory. According to one, the novelty will be 40% thinner, and its release will take place in June. At the same time, KGI Securities analysts believe that external changes will be minimal, although the internal components will be substantially revised. In this case, the release of the Apple Watch 2 is projected to fall this year.
This year’s exhibition 2016 Met Gala, where you put Jonathan Ive, was dedicated to the interaction between fashion and technology. In addition to the main designer Apple event was attended by the head of the Corporation Tim cook and the widow of company founder Lauren Powell jobs.