Sales of the Apple Watch was below expectations. Since the launch of the device on sale on 24 April 2015 to date – approximately two months – we sold about 3 million hours. Despite the fact that the geography of sales of the gadget is expanded, the forecasts are not as optimistic, analysts say Slice Intelligence. According to them, the falling demand for wearable computer Apple is catastrophic.
For the first week of sales of the Apple Watch users have issued nearly 1.5 million of orders for “smart” clock, every day gadget bought as 200 000 pieces. But in June, sales of the Apple Watch has been reduced to less than 20 000 a day.
About 62% of sales of the Apple Watch has the most affordable option on Apple Watch Sport $349. Second place was taken by a modification of the Apple Watch in steel casing. As for most expensive Apple Watch Edition, it is, according to analysts, have gained only 2 000 Americans.
Not too optimistic observers suggest that the error is in the incorrect positioning of the device. Apple decided that a smart watch can be a decoration. And released for this device in a gold case and complemented the range with leather straps. However, the Apple Watch is primarily a technological product. So over the operation he was doomed to price reduction, unlike jewelry, which will eventually become expensive.
Positioning the Apple Watch as a fitness product also did not bring the desired results. Alternatives from Fitbit, Jawbone and Xiaomi – fitness-wristband – it is easier, have a more clear purpose and, furthermore, support the conjunction not only with iPhone, but smartphones on the Android platform.
According to preliminary information, in the beginning of 2016 Apple plans to release Watch second generation. However cupertinos need to significantly work on product positioning and pricing, if it wishes to increase its market share, according to Slice Intelligence.