The social network “Vkontakte”, “Classmates”, Facebook, Twitter, Instagram, YouTube, Livejournal, and Telegram messenger will use as platforms for the Patriotic education of the Russians. This is reported by “Izvestia”.
Ministry of education has already ordered the development of the strategy and management of pages on popular Internet sites. This will attract well-known bloggers. The initial contract price, according to the newspaper, is 8 million rubles.
As recorded in the documentation of the competition, creation of conditions for providing moral and Patriotic education of children and youth is one of the main tasks of the Ministry of education:
“It is expedient to use modern Internet technology, popular in youth social networks and other interactive resources.”
In addition, the social networks and messengers are invited to promote the concept of additional education of children up to 2020 and strategy of development of education until 2025 and other programs.
“This work is not only limited to informational support, — noted in the Ministry. — Scheduled blog tours, special using hashtags, promotions and contests for target audience and other activities”.
The Director of the division for the promotion of social media Agency Actis Wunderman Ilya Dorofeev said that the contract amount is substantially below market. In his opinion, the authorities should not ignore digital communication channel.