The fall of the ruble to the dollar and the Euro have led to the fact that the official price of the iPhone 6 in the Russian retail steel themselves lowest in the world.
The devaluation of the ruble led to the fact that the price of Apple equipment in Russia started to attract buyers from abroad. To buy an iPhone or iPad, to Russia rushed the inhabitants of Finland and other neighboring States. The price of iPhone 6 with 16 GB of memory was lower than in any other country of the world. Official exchange rates of the Euro and the dollar on August 25 — 81,15 and 70,75 rubles respectively.
Now again it is cheaper to buy an iPhone in Russia: the value of the lower 16-Gigabyte iPhone 6 models Russian retailers is 45 990 rubles At the exchange rate at the time of writing this post $661 and €573. In the U.S. online Apple store, the same smartphone without reference to the contract with the cellular operator and subject to the tax will cost $706 (49 000 rubles), which is 6.2% more expensive than the prices in the Russian retail. And, for example, in the French online Apple store, the device costs €709, that is is 20% more expensive than in Russia. Most likely in September, it is up to the mark will take off the price of the iPhone in Russia.
Retail chains in Russia are preparing for the new price adjustments in a big way amid falling ruble. After 2-3 weeks, Russian retailers will begin to raise prices on electronics, if the exchange rate of the ruble against the dollar will remain at its current level, said in “Euroset”. Forecasting customer demand, the company suggested that “the buyer will be gradually leave in lower price segments”. This process usually takes 4 to 6 months.
At the moment, so retailers still have stocks of batches purchased at the old prices, so it is reasonable to expect an excessive demand on the technique that we saw last winter, because if the mind will not spend savings now, tomorrow their is simply not enough.
