With Crossy Road (and its Creator) is a classic for shooting talent of the story – the unexpected success, worldwide fame and million contract in the statement of the international Corporation. Original Crossy Road, made three hipsters in a few weeks, downloaded over ten million times. People whose phones cost several monthly salaries, enthusiastically chasing a primitive arcade game which is controlled by a single tap. Crossy Road was the simplest game, whose success is partly due to the charm. The sequel, made under the auspices of Disney, not this is a hell of a calculated and thoughtful design.
The gameplay is the same simple – you jump forward, trying not to fall under the wheels, not to drown in the river, not digested in the belly of the crocodile and do not fall under trampling elephants. The game counts the number of movements, bringing in a final rating; if you got more than 100, don’t tell anyone. This, in General, all the main hit of 2014 is described in two sentences.
Having been in the hands of the Disney characters, the company did, in fact, nine Crossy Road in one. In the game there is a world of “toy Story”, “Ralph”, “Mickey mouse”, “Puzzle” and even the recent “Zeropolis”. The difference between the worlds usually no sedans are changing for hippos, hippos are inferior to a racing car. Sometimes leaks new elements – for example, falls from the sky, some nonsense, but it’s the same Crossy Road with a new set of skins.
For the sake of which all and was started. Even in the original Sims sold strongly; the disney version at all – the implementation of thematic “merch” that barely covered the visibility of the game. Heroes can be bought indirectly, throwing coins into a gambling machine, but most (and perhaps only) valid option is to buy directly. The character from the regular collection is worth 15 rubles; the “collection” will cost about 300. In principle, the usual marketing history in the spirit of “gotta catch ‘ em all”, only implemented in a virtual format. I can only imagine how much it can devastate a purse dobravshis to Disney Crossy Road child. That is what the calculation.
Understand correctly – that tiny Studio Hipster Whale hired “Disney”, there is nothing wrong. As in that Disney is a giant Corporation, which owns Star Wars – in the first place is to make a profit. Disney Crossy Road made simultaneously slipshod and hard with a greedy grin; this is a great content addition to the original, but not a single game. Which sells only a decorative skin of Kartauser for 230 rubles.
