Tuesday started selling a new line of smart hours Apple Watch Hermès. It includes three models – Double Tour, which elegantly wrapped twice around the wrist, Simple Tour with a classic design and Manchette Hermès with leather strap Hermès, referring to the shape of a horse cinches. We had the opportunity to see the unboxing and preliminary review of a Double Tour, released in four colors brand: Fauve, Étain, Capucine and Jean Bleu.
French brand Hermès is considered a symbol of luxury and dolce vita. The hallmark of this legendary fashion house has become bags that are worth more than gold. So, the price of the famous model Kelly starts with a mark of several tens of thousands of dollars, but to buy it still have a month to spend on the waiting list. And the instance from the collection of Birkin once was the most expensive bag, pushed under the hammer. At auction for the lot of fashionable shelled out $200 000.
The result of the collaboration of designers and developers Hermès steel Apple Watch — smart watch in stainless steel case on a exclusive leather strap. The price for a novelty in Russia varies from 95 to 130 000. And the same model of the Apple Watch in steel casing, but with a strap is simpler, costs almost twice cheaper.
Experts believe that such a variety of styles, designs, sky-high prices, a collaboration with the fashion house — there is every indication that Apple wants to position their “smart watch” not as a fancy gadget, and status as a fashion accessory. No wonder advertising for the Apple Watch, the company attracts supermodels.
In this case, Apple does not seem to mind that the global sales on the market hours, the company only two: it competes with the Swiss producers of chronometers, and already won the first victory — in August, sales of Swiss watches dropped 24 percent. Bloomberg analysts have directly linked this factor with the arrival on the market of Apple Watch.
New from Hermes have become available only in 14 countries, probably the most solvent. And Russia among them.
