Russian smartphone YotaPhone 2 became the best seller of 2015, according to a press release OZON.ru. According to the online store, the device from Yota Devices was most popular in Russia.
Online store OZON.ru announced the winners of the award “OZON.ru ONLINE AWARDS”. A bestseller in the category “electronics” in the current year became the YotaPhone 2. According to the representative of the retailer Maria, Nizamutdinova, the rankings take into account sales volume in money.
YotaPhone 2 was released in the end of last year. Sales of the device began in December at the price of 32 990 rubles, but as of December 23, the price has risen to 39 990 rubles In September in anticipation of the release of the iPhone 6s, the smartphone fell sharply to 29 990 rubles.
To promote the device, Yota Devices did not use classical channels – these smartphones were not in the cellular retail shops. Initially, the YotaPhone 2 was sold only in the network of operator Yota, online store Yota Devices, as well as in stores Ulmart, an online store Ozon.ru and trading networks media products “Delicacies stereo” (part of “the ABC of taste”). Also in February 2015, the retailer agreed to sell its smartphones in Svyaznoy, but only in its online store.
Later the tubes began to spread not only in Russia but also in other countries – for example, in China and the UK. According to the Yota Devices, during the six months, has sold about 35,000 units. The exact number of sales of the YotaPhone 2 in OZON.ru not named, but said that the YotaPhone 2 surpassed iPhone sales in Russia.
Meanwhile, as noted by Hi-tech.mail with reference to the press service of the retailer in the “Connected” leaders in the first 10 months of sales in rubles are various models of iPhone. In “Eldorado” in 2015, leading iPhone 6 16GB colour space grey. On the market, according to the representative of the retailer, best seller is the iPhone 5s all versions – regular and “restored”. “Yulmart” announced that the amendment to the dynamism of special market demand in different times have used smartphones from Apple, Samsung and ASUS.
