This year’s two leading smartphone manufacturer, Apple and Samsung produce their most important flagship model. Right now for these companies is the most important, perhaps, a turning point in history. The mobile market is saturated with products, including premium solutions. In the world very soon, just may not be people willing to buy an expensive phone.
In late March, the presentation of the smartphone Samsung Galaxy S8. New gadget is designed to charm all fans of the South Korean brand to try to distract from the debacle with the Galaxy Note 7 as well as increase sales and revenue of mobile units. Otherwise Samsung are big problems in the appendage to the already unfolding scandals.
The largest of them happened recently, when in March the Deputy Chairman of the Board of Directors of Samsung Lee Jae-Yong was taken into custody because of suspicions of bribery. In Seoul denied the charges of bribery brought against the company in the investigation of a corruption scandal. The investigators concluded that the actual head of Samsung bribed Choi sung-SIL, a friend of the President of South Korea Park Geun-Hye, in return for the government’s support of business of the Corporation.
On a day when the court ordered the arrest of a top Manager in connection with his involvement in the corruption scandal around the President Park Geun-Hye, quotes, Samsung Electronics fell, resulting in market capitalization decreased by 1.12 billion won (about $980 thousand).
Vice-Chairman of Samsung Electronics Kwon Oh-Hyun, brought on behalf of the company apologize at the annual meeting of shareholders for the scandals associated with the impeachment of the President of the Republic of Korea and of smartphones Note 7.
The new flagship of Samsung is designed to reduce the degree of tension regarding the company’s products. However, it is unlikely that the scandal with the fire Note 7 will be able to quickly forget. The new premium smartphone was released in two versions: Galaxy S8 and S8+. The only difference is the display size and the size of the case: 5.8 and 6.2 inches. Design and features except the battery and screen size are the same for the two models.
The new flagship Samsung got rid of the physical Home button below the display. Due to the vacated space was able to increase the size of the display and to reduce the scope. Galaxy S8 is fitted with two different CPU — Exynos and Snapdragon 835 8895, depending on the market.
Resolution main and front camera remained the same: 12 and 8 MP. The aperture of both lenses is the same: f1,7 for all smartphones. RAM will be 4 GB, however, China will release a special version with 6 GB. The basic model has 64 GB of internal memory. Plus left card slot memory microSD. Galaxy S8 will get the battery capacity of 3000 mAh, S8 Plus — 3500 mAh. A new technology came fast wired and wireless charging.
For Apple, the times are also challenging. By the end of 2016 fingado Apple’s revenue was $215,6 billion against $233,7 billion in 2015, and that sales of the iPhone does not show signs of growth for three consecutive quarters. All this is causing analysts and investors doubt the ability of Tim cook to innovate in the company. While he headed Apple major new product steel Apple Watch. In the media there were rumors about the development of a self-driving car and augmented reality glasses (which, by the way, cook was compared by size and importance with smartphones), but until the final product it has not yet reached.
However, we cannot say that Apple is now a dark stripe. In the holiday quarter of iPhone well bought up, and for the reporting three-month period closed on 31 December 2016, Apple’s revenue was $78.4 billion, the highest quarterly figure in the history of the company.
Apple shares have increased YTD by 15% and 50% from the lows of the first half of last year. The rise of Apple stock in early February occurred after Goldman Sachs analyst Simona Jankowski has increased the target of securities of the company up to $150. In her opinion, the upcoming celebration of the 10-year anniversary of the iPhone will be accompanied by the augmented reality technology that will help increase the demand for the gadget in the oversaturated smartphone market.
According to rumors, the new iPhone will undergo strong changes compared to the last model. He will get a frameless display, which occupies the entire front panel, scanner iris, wireless charging, front camera for 3D selfie and a number of innovations.
It is expected that the anniversary smartphone from Apple will be the most expensive in the history of American company. The price tag for the iPhone 8 may revisit the psychological mark of $1000. Recall, currently the most expensive modification of the iPhone — the iPhone 7 Plus with 256 GB internal memory — sold to USA for $969, while the most affordable iPhone 7 with 32 GB of memory costs $649.
Most other flagship smartphones are on the start of sales of $600-700. For the $ 1,000 milestone hesitant to leave only producers of special versions of smartphones or luxury brands. This year Apple may release three models of the iPhone. Estimated at 5.8 and 4.7-inch gadgets will be equipped with cameras with double lenses. As for the iPhone 8, its rear panel can be made entirely of glass, not metal. It is not excluded that the glass will generally be the whole body of the smartphone.
Reason for the switch to OLED called the desire to save iPhone from a physical Home button with the scanner Touch ID, making it a touch on the display surface.