After the incident with smartphones Galaxy Note 7, Samsung may have problems with trust of buyers. This is evidenced by a new study by research firm IDC.
Analysts have conducted a survey among thousands of buyers of Samsung smartphones to determine how they are loyal to this manufacturer after the problems with the Galaxy Note 7.
“Half of the owners of the Galaxy Note 7 responded that they are planning or have already chosen the iPhone as their new device to replace the withdrawn. Only 17% of respondents said they will choose another Samsung. The majority said that they intend to exchange the phone in the cabin of the operator”.
Observers agree that the failure of the Samsung flagship competition will help Apple to increase sales of the iPhone 7 and iPhone 7 Plus. Until the end of 2016 delivery of “Apple” devices can be increased. Anyway, this situation played into the hands of the California giant.
“I’m very angry with Samsung, but I’m more mad at Google who can’t make a decent phone in the price range of the iPhone and Note. I was one of those who gave a chance to Samsung and decided to exchange Galaxy Note 7. I was promised a gift certificate, two cards of 256 GB and a virtual reality helmet Oculus. What happened, we already know,” writes the Reddit user with the nickname NsRhea.
To history with an exploding Samsung Galaxy Note 7 analysts hoped that before the end of the year the South Korean company will sell about 12 million flagship smartphones. But these plans went to pieces, and eventually Samsung was forced finally to discontinue the sale of new items.
According to the forecast of KGI, thanks to the failure of Galaxy Note 7, the company from Cupertino will be able to sell 5-7 million additional iPhone.
