Today, November 3, in 55 countries started official sales of the anniversary of the Apple iPhone X.
The announcement was made on 12 September together with the iPhone 8/8 Plus, Apple Watch Series 3 with LTE support and a new generation of set-top box Apple TV 4K.
The start of sales of the new smartphone was postponed for two months for several reasons. First, Apple wanted to make iPhone 8/8 Plus. These models immediately after the presentation many called “iPhone, which is not fortunate” because it is so low demand for Apple for 10 years has not happened. Even the iPhone 5C sold better than “eight”. The fact that the iPhone 8/8 Plus received too little improvement compared to last year’s iPhone 7/7 Plus. And those who decided to change to a smartphone this year, preferred the iPhone X, despite the price tag of $ 1,000.
Secondly, if you build frameless X iPhone with OLED display and facial recognition system Apple has faced a number of unforeseen problems. First panel screens created with 60% marriage. Then we found out the complexity in the Assembly of the infrared sensors of the system Face ID.
In the end, the pre-order for the new product was launched only on October 27, and sale — today, November 3.
The hype around iPhone X for a few minutes after the start of the pre-order pushed the deadline for the delivery of smartphones for 5-6 weeks. And the queues outside Apple stores started to be formed two days before the start of sales.
However, the Corporation from Cupertino managed not only to cope with problems in the production, but also to build a massive Assembly of new products. On Apple’s official website after the start of sales shipping time on iPhone X has decreased to 3-4 weeks. Employees of the Apple Store noted that all users who pre-order for a novelty and willing to pick up the smartphone today will be able to get them without delay.
Moreover, some orders began to be delivered to the buyers yesterday — the day before the official start of sales of the iPhone X.
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