Analyst firm DCA (Data-Centric Alliance) conducted a study on the basis of which you can judge the popularity of the OS on the territory of Russia. Some of the findings were very unexpected.
The study was conducted on the basis of cookie files assigned to the browser profile and stored in the local browser cache, said Hi-tech.mail. Each Internet user (not the person, namely the Internet user) as a rule corresponds to only one operating system, say experts. For this study were created by sampling 5 million users each of the following operating system families: Windows, OS X, Linux, iOS and Android.
It is important to note that it is not about the prevalence of the OS, as the ratio of the share of OS users in the region to the share of the region among Russian Internet users. In other words, if 25 residents of a distant village we have 5 people with an iPhone, one person with an Android smartphone and one grandmother with an old phone from Nokia, here is a good indication of the high affinities iOS devices.
Audience desktop platform Apple is a cross between Windows users and Linux — more educated people than the first but less than the second, a high proportion of “single”, but not as much as the users of Microsoft products, analysts say.
A significant difference is observed in the sphere of professional interests — pronounced popularity of this OS was observed in people working in the field of IT and marketing, the rest of the industry deep in the red.
Most are professionals, for whom the computer with high performance is the essential and main tool for the job. These are professionals who spend relatively big money on equipment and software.
“Male” cookie is much more than “female”. With regard to age, most often in a Network there are users between 25 and 34 years. This pattern is characteristic of all operating systems in General — to a greater or lesser extent. For Windows, this trend is most pronounced.
Visit the websites with scientific articles and other information peculiar to educated people, not in trend among Windows users. They mainly consume content “for the masses”.
Windows OS are particularly popular among “lonely people” — they do not show signs of having family visit and mainly neutral sites. Also among Windows users for a high proportion of users with very “short story”, it happens when users frequently delete cookies of browser or use different analogs of the “incognito mode” for visiting Dating sites and other. Windows to most popular managers.
The use of this operating system is more characteristic of men, as more advanced PC users.
It is noteworthy that by age advantage on the young people under the age of 24, as well as on the side of PC users over the age of 55. In our country grows up the young generation of Linux users, and soon the labor market will be filled with such specialists.
Older users in the black, probably because accustomed to using a console interface, because the Windows were not always. Apparently among them a large number of experienced professionals. In this category may include not only candidates and doctors of Sciences, but also those who are interested in very specific information, not always clear to most people without proper education or specialization. People without academic degrees prefer other OS.
IT professionals and marketers especially love Linux. The same can be said about the financiers, the lawyers and the accountants. Most likely most of these users use the data OS to access the Internet from their corporate PCs in small firms on the whole territory of the Russian Federation. Managers often prefer to pay an OS
It is the only OS for which the absolute share of women is higher than the proportion of men, compared to other mobile OS. The age distribution is uniform.
It is noteworthy that the analysis of the segment of “family status” shows: iOS most prevalent among those who are married or in a relationship, while single users. Perhaps the high affinity of this operating system family is an indication that 1) your Apple devices often give their “parts” and 2) the control and management of General budget allows couples more rational approach to spending and saving for expensive things.
The level of education on average, iOS users are slightly lower than those of Android users, but this difference is insignificant. As for professional interests, oddly enough managers do not tend to use this OS. Apparently this is due to the fact that high positions are often occupied by just men, and their share is smaller among all iOS users.
Visit the sites from devices running on Android OS, more typical of women than men (according to statistics DCA, this is true in General for mobile platforms) — even their absolute share almost equal, that we have not seen in the analysis of desktop OS. More than 2/3 of these users aged between 25 and 44 years of age, youth and children less likely to use such devices.
Android tends to use people “in a relationship”, which is quite difficult to find a reasonable explanation. This is such a feature of the audience.
With regard to education level, then there is no any significant variation, in General these devices use the well-educated people. The use of this operating system is not peculiar only to people with the IT-specific, and it is very popular among prospective state employees.