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Smart watch Fitbit will compete with Apple Watch

07.11.2018 Erika J. Wells 0 Comments

Fitbit is an American company specializing in electronics for fitness, in the last quarter, increased its sales by almost three times. Perhaps in the future the brand will be able to compete with Apple, said the study Counterpoint.

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Smart watch Fitbit will compete with Apple Watch

Counterpoint is a research firm that studies mostly technology. The fifth of November 2018 on the website of the company appeared the official press release, where Counterpoint has shared the results of a recent large study on the smartwatch market.

Apple Watch still holds the leading market position:

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“The Corporation continues to supply the market with up to 30% of smart watches. Fall product update to the fourth version was the biggest, in terms of design and features, and it really pleased the fans of the brand,” — said the Director of the research Counterpoint Jeff Feldhan.

Smart watch Fitbit will compete with Apple Watch

However, last year the share of Apple Watch on the market was 35%. It’s not the fact that kupertinovtsy sold less gadgets, but the fact that Fitbit has released a new model and selected sales:

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“Fitbit has continued to progressively move away from the production of fitness trackers and became a good competitor for Apple, in terms of experience and scale. The launch of the Versa was a turning point in the company,” said Counterpoint analyst Satyajit Sinha.

Smart watch Fitbit Versa, appeared in the spring, is even more simple option than the Apple Watch Series 1, but with an excellent battery and is available to buy at a nice price. From July to August 2018 the share of sales of Fitbit increased to 16% compared with 6% a year ago.

Counterpoint research has shown that U.S. residents want to use devices with support for LTE. Analysts predict that by year-end sell watches with cellular connectivity will account for 20% of total sales. This feature is available in both the Apple Watch Series 3 and Series 4. Fitbit gadget with LTE support has not yet announced.

Read on:

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