The head of the Russian branch of Samsung Arkady Graf announced plans to reduce prices for equipment in Russia. Previously, Apple has revised downward the price of the iPhone, iPad and Mac in our country.
The head of the Russian division of Samsung Mobile Arkady Graf presented the pricing strategy of the company in the first quarter of 2017. “Yes, the company regularly adjusts the cost of the devices. This is mainly due to performance on the market new models — in particular, the immediate correction is expected in the first quarter. The order is the same as the competitors— 5-10%”,— quotes “Interfax” of his word.
Samsung noted that on a regular basis adjusts pricing policy for the supplied equipment. It is connected with a constant supply of new models on the international market. In the first quarter of 2017 gadgets of the South Korean brand in Russia can fall in price on 10%.
Earlier in Russia fell Apple. The manufacturer has reduced the prices of all its products by an average of 5-10% price reduction on various products ranged from 4 000 to 15 000 rubles. One of the most popular devices the iPhone 7 with 32 GB of memory fell from 56 990 to 52 990 rubles, 4000 rubles, or 7%.
Cheaper and new AirPods wireless headphones – they dropped the price of 1,000 rubles and are now 11 990 rubles.