According to the results of III semester of 2015 for the first time in the last few years the Moscow market of smartphones has decreased. However, in comparison with other regions of the case here are much better. Much of the growth was driven by the popularity of Apple’s smartphone. Such data contains in materials of the retailer “Svyaznoy”.
According to “Coherent”, in the first six months of 2015 in Moscow were sold 1.2 million smartphones, which is 4% less compared to the same period in 2014. This decline occurred for the first time in several years. Despite this, the dynamics of falling sales is almost 3 times lower than for the country as a whole (-11%).
At the same time significantly increased the turnover from the sale of “smart” phones – by 17%, to 16.5 billion rubles. During the reporting period, Moscow has brought the Russian retailers 20% of all profit from sales of smartphones – it is a quarter more than the year before. The market growth in rubles is made possible, thanks to the popularity in the city gadgets, from high-price segments, and in particular Apple technology.
Even against the background of rising prices for gadgets and a General decline in consumer activity in the segment of electronics, Apple last year managed to increase its turnover from sales on the capital market, but also to increase the share on it. The latter figure was “struck” the mark of 40%. The closest competitor to Apple in Moscow – Samsung – lags behind the American brand by 15%, top 3 SONY closes. One of the key factors of leadership of Apple in the Moscow market is the high level of sales of the iPhone 6 and iPhone 6 Plus.
Apple remains the absolute leader of the Moscow market and in the segment of tablet computers, occupying more than a third of sales in money terms, and being in the top 3 by market share in units with a rate of 15%. Thus, the brand continues to be one of the most popular in the Metropolitan area.