Music label Black Star, co-owned the rapper Timati, plans to launch a virtual operator under its own brand. RNS reported, citing the head of the company Paul kuryanova.
“We think about how to make cellular Black Star, he said. — We’re not their rigs to build, it will work on the basis of a major operator such as MTS, Beeline, MegaFon or Tele2”.
The operator of rapper Timati will work on the network of one of the existing mobile operators. The Kuryanov explained that the idea of the project is associated with the emergence of new trends in the cellular market, where big operators are creating sub-brands that can attract customers. Start of work on the project is scheduled for 2018.
“Now the new trend in the market when big operators can give their flow of digital services under the sub-brands that have better chance to attract customers — said the Kuryanov. — That is, all the work will be on the operator’s side, our task will be to implement marketing and some more interesting offers”.
Company Black Star was founded in 2006 year, Timur Yunusov. In addition to Timothy in equal conditions, the company is run by Paul Kuryanov and French businessman Walter Larousse. The label is also active in the search for new musical names, constantly working on launching new projects.
