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Apple took fourth place in the ranking of most innovative companies

The publication Fast Company has published an annual ranking of the 50 most innovative companies in the world. For the year Apple took fourth place, behind Amazon, Google and Uber. The rating is published in the February issue of the magazine.

In the course of research the specialists of Fast Company studied the activities of thousands of companies around the world, their innovations and business initiatives impacting on market development and General culture.

Amazon was named the most innovative due to the fact that its services “have become smarter and now work faster.” In addition, the researchers noted the development of business to Amazon in different directions (music services, smart home speakers, tablets, etc.).

Apple is located on the fourth line. The company was praised for developing its own chips, which, according to analysts, allowed the company to “control their destiny” and to create “the most attractive consumer electronics”.

Apple has created a Central processor A10 Fusion for smartphones iPhone 7, the processor W1 headphone AirPods, chip T2 for MacBook Pro display Touch Bar and single-chip system S2 for “smart” watches Apple Watch.

“We choose those projects in which, in our opinion, we will be able to offer consumers a unique function, said Anand, Shimpi working at Apple on the hardware technology. – Saw a terrific mode shooting bokeh on the iPhone 7 Plus? This is a direct contribution of the new processor Apple A10”.

Apple took the place in the ranking of the most innovative companies and that promotes artificial intelligence technologies, using the power of the devices themselves, and not the remote servers. The iPhone and iPad maker is doing this for reasons of confidentiality.

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The ten best innovators also includes Internet companies Snap, Facebook, and Netflix, the provider of the platform for integration of application services to communicate Twilio, a manufacturer of Greek yogurt Chobani, Spotify.

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