Today was the Grand opening of the first store retail Apple Store in Belgium. Local fans recorded and uploaded a video on YouTube a memorable event.
A few hours before the opening of trading point of about 500 fans products gathered at the door of the Apple Store on the street Gulden Vliesdaan 26-28 in Brussels, where there was a trading point of “Apple” company. The interior of the new store did Apple design chief Jonathan Ive and head of the Department of retail and online sales Angela Ahrendts.
Apple held a large-scale redesign of the interior: the company gave them a more premium feel due to the high ceiling, large glass panels instead of concrete walls, living trees and tables in mahogany. The latter react to visitors to the store. If you touch the surface of the table, opens the special compartment with network interfaces and sockets for charging gadgets. One wall is a huge screen, which shows the company’s products.
Apple Store Brussels has cool new touch-sensitive tables! pic.twitter.com/yrfR0zh4Z2
— Franklin Schrans (@franklin_sch) 19 September 2015
Important change Apple Store “second generation” was the reduction of the range of accessories from third party manufacturers. Apple has decided to exhibit at showcase its products exclusively in white boxes. In such containers are traditionally almost all the products of “Apple” company. The company was removed from the exhibition tables iPad, replacing them with special applications for Mac and iOS devices.