On 29 October, Apple opened the world’s largest Apple Store. The outlet launched in Dubai – the largest city of the United Arab Emirates. Together with it will start the Apple Store in Abu Dhabi. According to the head of Department retail and online sales Angela Ahrendts Apple, Apple Store employees ready to serve customers in 26 languages.
After last year’s meeting, Apple CEO Tim cook with the leadership of the UAE in the press talking about the opening of the first retail store of the American company in the middle East. Permission to open shops from the UAE was received in August of this year. The delayed launch of Apple Store was connected with the local laws.
The Apple Store is located in the shopping center Mall of the Emirates is on the second floor section of the Fashion District from the main entrance. The trade area is approximately 50,000 square feet (4645 square meters), which is 20% larger than the largest currently retail store corporations in London’s Covent garden (occupies three floors).
The total area of the complex Mall of the Emirates reaches 2.4 million square feet (almost 223 000 square meters), where there are over 700 shops, 5 star hotel and a private ski resort.
Apple products are in high demand in the UAE and often appears informal dealers before the official presentation. According to media reports, the second Apple Store in the country, will open in the capital Abu Dhabi in the shopping center Yas Mall.