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Apple has launched an advertising campaign HomePod

26 January 2018 smart column Apple became available for pre-order in the United States and other countries of the first wave. To support sales of the device, the Corporation released a few videos depicting the sound quality HomePod.

The advertising campaign consists of four small clips, lasting fifteen seconds. Each dedicated to a separate acoustic features:

  • bass:

  • beat:

  • equalizer:

  • distortion:

The objective of the campaign is to draw attention to the sound. Smart column appears at the end of the video literally a couple of seconds. But, according to the authors of the rollers, its appearance is not important. About the structure and functions of smart dynamics was said a lot. Now is the time to focus on the music.

To illustrate the possibilities of acoustic systems was the selected song:

  • DNA — Kendrik Lamar,
  • Holy Water — Hembree,
  • All Night — Big Boi,
  • A int’l t I — Lizzo.

Apple stresses that the HomePod is a unique device that combines the functions of advanced dynamics and smart home assistant.

The cost of the gadget is $ 349 before taxes. Official sales of speakers in the US, UK and Australia will start on the ninth of February 2018. In France and Germany, the gadget will appear in the spring of 2018. Whether HomePod to be sold in Russia, is still unknown.

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