Sale of the new smartphone Apple does not always mean an expanded audience of users, “Apple” technique, because many owners of iPhone and iPad back to the Apple Store for a replacement device that is purchased once in the past. According to research firm Consumer Intelligence Research Partners (CIRP), many owners of flagship models previously used iPhone.
CIRP conducts research user base Apple for three years from March 2012. As reported in the survey, 40% of iPhone users have switched to the new models the iPhone 6 or the iPhone 6, released in September 2014. In March, the total number of iPhone users in the States was $ 94 million, of which 25 million iPhone owners 6, 13 million owners of the iPhone 6 Plus.
“Commenting on the quarterly report, Apple CEO Tim cook said that many has not yet been updated for iPhone 6 and 6 Plus,” says CIRP co – founder Josh Lowitz. According to our estimates, about 40% of iPhone users in the USA have switched to iPhone 6 and iPhone 6 Plus. 56 million owners of earlier iPhone are potential buyers of the flagship models.
According to the data, Apple sold in the U.S. from September to March, about 38 million iPhone 6 and iPhone 6 Plus. For comparison, over the same period last year were sold 18 million iPhone 5s.
He suggests that in the next quarter, Apple is expecting certain difficulties: “At the hands of the Americans about 8 million iPhone 4s, released in 2011. Although these devices long been ripe for an upgrade, many of their owners use them for a short time. The user base of the iPhone 4s is correlated with the number of sold iPhone 6 and iPhone 6 Plus. In other words, the second quarter may be very difficult for Apple”.
Analysts at UBS Evidence Lab, meanwhile, are confident that consumer interest in the iPhone 6 and iPhone 6 Plus won’t weaken in the second quarter of the year. According to their estimates, iPhone sales during this period will exceed 50 million