Research company Strategy Analytics has recorded new records for the supply of “smart” hours. The market leader is still Apple Watch, and Samsung retains the second position, analysts say. Smart watches Apple is several times more popular than their South Korean competitors.
According to researchers, in the fourth quarter of 2016, the market received 8.2 million “smart” hours, which is 1% higher than a year earlier and a record for the industry the quarterly result. The positive dynamics contributed to the seasonal rise in demand at the end of the year in key developed markets such as the US and the UK, as well as the release of the Apple Watch Series 2. Previously, for two consecutive quarters, supply has decreased.
According to the results of 2016 manufacturers have released a total of 21.1 million “smart” hours that also on 1% exceeds the figures of 2015 and a record annual volume.
Experts believe that in October-December, Apple sold 5.2 million hours of their Watch, given what is of its market share rose to 63.4 per cent. For comparison, a year earlier the corresponding figures of the vendor was at 5.1 million units and 63,0%.
It is noted that new models of the Apple Watch Series 2 enjoyed a surprisingly high demand on the markets of Western countries, which allowed Apple to eliminate large inventories of their products. For all of 2016, shipments of wearable devices Apple 11.6 million, and the company’s share was 55%.
Samsung quarterly result was at the level of 800 000 smart watches, which is 38% less than a year ago to 1.3 million units. The South Korean company could suffer because of the rather late release of the new model Gear S3. Over the past year in General, Samsung has put 2.4 million “smart” hours. The share of products on the market is estimated at 9.8% (October-December) and 11.4% (2016).
Analysts also estimated that Apple and Samsung have released three of the four smart watches that have arrived in the past year the global market. The leaders were significantly ahead of competitors, the closest of which was a Garmin, Fitbit, and Huawei.
In conclusion, the experts noted that the industry “smart” watches is showing early signs of recovery, but to talk about the end of the challenges yet.