Samsung in 2015 was the largest supplier of smartphones, leading over Apple. Analysts Strategy Analytics has estimated that during this time the South Korean vendor sold nearly 320 million smartphones against 231,5 million sold iPhone.
According to experts, during the quarter was shipped 404,5 million units. This was 6% more compared to the fourth quarter of 2014, when it was shipped to 380,1 million smartphones. The increase was the lowest for all time of observations. Analysts attribute this to the transition of the China market in the category of Mature markets and the uncertainty of consumers in the future global economy. During the year, overall shipments increased by 12% to 1.28 to 1.44 billion pieces.
The market leader is Samsung, those shipped during the quarter to 81.3 million , which is 9% higher than in the fourth quarter of 2014. In the last quarter of 2014, according to analysts, Apple managed to surpass the Korean manufacturer and become leader in global market sales of smartphones.
The share of Samsung in the quarter, is 20.1%, year — 22,2%. Second place goes to Apple, a quarter of those shipped 74.8 million smartphones, which corresponds to 18,5%. A year ago, Apple’s market share was equal to 19.6%. By the end of 2015 overall Apple owns 16.1% of the market.
By the end of 2015 in top five also included Huawei (7,4% market share), Lenovo-Motorola (5.1%) and Xiaomi (5.0 per cent). A total of five of the largest manufacturers have provided 55.8% of smartphone shipments in 2015.