In early August, the Network has information that Apple is preparing to introduce wireless headphones AirPods. Before the presentation of the new KGI Securities analyst Ming-Chi Kuo has shared some details about this product.
Kuo claims that Apple has spent several years on the creation of a special Bluetooth chip that not only would provide high quality sound, but also solved the main problem of the current wireless headset — small time of Autonomous work. In the end the company managed to achieve this. This helped the technology developed by the startup Passif Semiconductor, which Apple acquired in 2013.
Earlier rumors about the AirPods have received important confirmation in the form of documents of the Eurasian economic Commission. On the Agency’s website was seen documents that mention three new Apple products. In particular, and AirPods. It is expected that wireless headphones will be officially presented on 7 September alongside the new iPhone, which will lose the traditional audio jacks.
Analyst of KGI Securities believes that Apple AirPods will be positioned as a premium model of headphones. The model number of the company they occupy a niche above models Beats by Dre.
“According to our data, after the release of Bluetooth headsets under its own brand AirPods Apple will position Beats as devices average price category. This is a marketing decision intended to maximize profits from the release strategy of the two brands of headphones. It is also known that Apple uses AirPods own wireless chip, given the high requirements for energy saving, specifications and potential fast growing market for Bluetooth headphones. Collectors devices have become Cheng-Uei and Inventec,” writes Kuo.
Apple won’t put AirPods package iPhone 7, I’m sure Kuo. According to the analyst, the new flagship will be equipped with headphones EarPods with Lightning connection.