Ahead of the release of the new anniversary flagship iPhone 8 Apple has lowered the price of iPhone 5s in Russia. Flagship camera 2013 are sold at local retailers at a price of 14 990 rubles.
About the appearance in the Russian retail cheapest iPhone 5s wrote in his microblog analyst of Mobile Research Group Eldar Murtazin: “Apple has brought to Russia a lot of iPhone 5s (new machines, not restored), the price on the shelf 14990р. Good price”.
If before this version of “Apple” smartphone with 16 GB of memory was sold for 18 990 control surfaces, now it is 14 990 rubles. We are talking about new, not refurbished models of the iPhone 5s.
The initiator of the reduction in the price of iPhone 5s in Russia is Apple itself, I am sure Murtazin. In the official Apple store this smartphone have not sold. Despite the release 4-inch iPhone SE company continues to produce the previous model in emerging markets.
The decline in selling prices for the iPhone 5s and the extension of the model life — the obvious attempt by Apple to keep the share in the Russian market due to the strong suggestions in the lower price segment than the main product line.
One of the possible reasons for the lower prices for mobile — desire Apple to extend their ecosystem to a younger and less affluent audience, analysts say.