Shares of Apple at the end of trading on the new York stock exchange fell almost 2%. Presented novelties company has not caused enthusiasm experts. iPhone 6s appeared to look almost indistinguishable from its predecessor, and internal changes, some of them do not consider a key aspect, which should encourage consumers to upgrade your device.
At the opening of the annual conference on Wednesday, Apple shares rose more than 1.5% to 114,02 dollar per share. Later they switched to decrease. At the end of trading on the new York stock exchange securities remained in the red. If since the beginning of the presentation, Apple’s stock grew at the start of the trading session, they fell by 1.9% to $110,15.
“People don’t like the presentation of Apple, because the expectations are high, but they can never justify,” Reuters quotes investment Manager, Firsthand Technology Opportunities Fund Kevin Landis.
According to Kevin Landis of Firsthand Technology Opportunities, and TV box Apple will not be particularly successful product, as the market is already busy with other manufacturers. In addition, it will not be able to achieve at least how significant success compared to the iPhone.
“Apple is becoming harder and harder to compete with myself,” said the last presentation to Reuters analyst at TECHnalysis Research’s Bob O’donnell.
Over the past three years, on average, Apple shares fell 0.4% on the day of presentations of new products of the company, according to data analysts from the company BTIG.
Apple during the last presentation was presented on Wednesday in San Francisco, the iPhone 6s and iPhone 6s Plus, new Apple TV, the iPad Pro and iPad mini 4. Flagship phones available in four colors to existing colors today added a “rose gold”. Smartphones have changed only inside their design has remained the same. Sales of the new iPhone will start on September 25. The cost will be from $199 to $399 for 6s, from $299 and up for 6S Plus (with a two year contract). The minimum possible amount of memory for new devices is 16 GB. Sales of the iPad Pro will start in November at a price of $799-1079.