According to the research of the analytical Agency CIRP, the number of activated iPhone in the U.S. exceeded $ 101 million gadgets. Given the fact that the population of the United States is 320 million people, Apple’s smartphone is used by every third American.
But the amazing fact is that most of them use an iPhone 6 or newer models. As noted by THG by the end of the September quarter of U.S. residents used the 58 million iPhone 6 and iPhone 6 Plus, and in the last weekend of the quarter their number was joined by another 4 million iPhone 6s and 6s Plus. It is noted that for the first year Apple sold about 60 million smartphones family iPhone 6 compared to 28 million iPhone 5s sold in its debut year.
At the same time, despite the increase in iPhone sales in the world market, growth of demand for smartphones Apple in the U.S. start to slow down. And, if last year the number of activated iPhone increased by 6%, now the growth was only 4%. This is due to the saturation of the U.S. market, and Apple is becoming more difficult to find users who haven’t tried out the company’s products. So now Cupertino faced with the challenge of attracting loyal users of the Android platform.
And the latter, by the way, is not easy, as the recent Ericsson Mobility study shows that about 80% of users of Android and iOS remain faithful to their choice. Although the same study indicates that after the announcement of the new iPhone, the number of “defectors” from the Android and Windows camps be doubled, and the loyalty of Android users falls from 82% to 76%.
In addition, the saturation of the us market is forcing Apple to pay more attention to other countries, including China, India and Vietnam.
By the way, despite the criticism of the iPhone 5c, the number of active users of the smartphone in the U.S. reaches 10 million people, making it a very popular model. And despite the fact that iPhone 5 and older models of Apple’s smartphone is less than 5 million people.
