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Apple didn’t beat the Amazon ranking of most valuable brands

The company Brand Finance has published an annual ranking of the 500 most expensive American brands. And in 2017, Apple remained in second place, writes MacRumors.

First place in the list of expensive brands in the US is Amazon. It is estimated at $ 150 billion. Followed by Apple — 146 billion and Google $ 120 billion. Interestingly, in 2017, Amazon ranked third, and Google first rose to the top spot. The rating also got Facebook and Microsoft.

In 2018 a technology company has strengthened its position as the absolute leader in the market, says the report of Brand Finance. Analysts said the strong growth Amazon by 42%. While Apple, although not moved, the value of its brand increased by 37%.

Each year Brand Finance assesses the American brands are very strong and valuable on the world market. However, their income is not taken into account. Analysts estimate the company value contribution of the brand and “branded business value.” Then they combine these figures with the ranking of Brand Strength, which includes marketing, investment, joint capital and business performance.

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