The number of subscribers of the operator Yota for the year reached 1 million people. It became the largest mobile virtual operator in Russia, “Vedomosti”.
According to the representative of the company Lina Udovenko, million mark has been achieved, excluding the SIM card connected to the USB modems and routers. About half of the SIM cards registered in Moscow and St. Petersburg.
After five years of work, Yota plans to serve approximately 10 million customers, including 4G modems and routers, told “Kommersant” in April 2014, its former Director General Anatoly Smorgon.
Revenue and average monthly bill per subscriber Yota does not disclose. According to Udovenko, the minimum payment of the subscriber in Moscow is 440 per month in the regions – an average of 240-250 rubles According to iKS-Consulting, in the first half of 2015 ARPU of mobile subscribers amounted to about 330 rubles (in Moscow – about 600 rubles).
Scartel, which is affiliated with the “Megaphone”, can not be called a virtual operator in the full sense of the word, but for a niche project, designed for profitable audience, a million subscribers per year – a very good result, according to iKS-Consulting.
Services mobile voice Yota has since August 2014. The key difference from traditional mobile operators in a company called unlimited Internet access, and the lack of intranet roaming: conversations, traffic and SMS to any region of Russia are charged at domestic tariff. Thus, the target audience is users who often travel to Russia, as well as people using smartphones and tablets a lot of Internet traffic.
Development of a virtual operator (MVNO) until recently was engaged in retailer Svyaznoy. In early August, the company decided to freeze the project, citing the fact that “connect to it virtually stopped.”
