Yota has announced the new tariffs after refusal of unlimited Internet. Now the most affordable package with the included 150 minutes of talk and 5 GB of Internet traffic per month is 400 rubles in Moscow and the Moscow region and from 250 rubles — in other regions.
The most expensive package line will cost 2,500 rubles in Moscow region and 2 000 in others. For this price, the subscriber would get 5000 minutes of calls and 30 GB of mobile Internet. After the exhaustion of traffic it will be possible to purchase at the price of 100 rubles for 5 GB
To connect to the new rates will be January 25. The range is designed for new customers, for existing customers rates do not change, but they will also be able to go to one of the new packages, said a representative of the operator.
Yota was one of the first operators in the Russian market who has introduced tariffs with unlimited Internet. However, at the end of 2016, the company announced that it would abandon this practice. Instead, she promised to present the package offer that will cheaper available tariffs.
As stated by the General Director of Skartel Vladimir Dobrynin, unlimited Internet don’t need 85% of subscribers, on average, they consume about 5 GB of traffic per month. The operator left the possibility to use the individual applications without the limitation of traffic (Facebook, Instagram, Vkontakte, Odnoklassniki, Twitter, Facebook Messenger, Skype, Telegram, and Viber and WhatsApp). In Moscow this service will cost 150 rubles, in the regions 100.
Until now, the cost of services Yota in Moscow and the Moscow region ranged from 490 to 1890 rubles per month depending on the number of minutes of calls (300-3000). If you focus on the cost of calls, still minute call cost to the subscriber in the Metropolitan area from 0.63 to 1.6 RUB RUB Cost of one minute call in the new line will comprise 0.5 to 2.6 RUB RUB.
Yota have to come up with something new to attract subscribers, as initially, the business model of the operator is built around unlimited Internet as basic services.
