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Yandex started to advertise in Viber

30.08.2017 0 Comments

Advertising banners will appear after the call. This is the first experience company in cooperation with the messengers. The deal was announced Commettant.

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Yandex started to advertise in Viber

Representatives of the company said that advertising in messenger is technology programmatic — ad appears if the user is “interesting” company. The advertiser will be available socio-demographic characteristics, contextual targeting search the interests, location and other information.

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Thanks to this advertising Yandex is planning to increase competition with Google. We are talking about mobile search, where the Russian company has 35%, and the American 64%.

#Google#Yandex

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