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Xiaomi starts to struggle with “grey” deliveries of devices to Russia

Distributor Xiaomi in Russia “Smart orange” received the status of representative of the owner of the brand Beijing Xiaomi Technology Co., Ltd. This is reported by “Vedomosti”, citing data of the Federal customs service and trading company.

In countries where the market share of the brand above, than in Russia, the purchase price of Xiaomi smartphones may be significantly less, explains the General Director of the distributor ASBIS Vladimir Levakov. As a result, there are many online stores that sell machines at a reduced price. This leads to the fact that the official distributors who buy phones more expensive, are unable to sell them. In addition, it turns out that the revenue loses the manufacturer – the same he could sell more.

The status of the right holder of the brand will help “Smart orange” in the fight against counterfeiting and parallel imports, said the partner of Xiaomi. A person close to the leadership of one of the largest retail networks, says: any delivery must now be reconciled with them. If customs detects a shipment from an unofficial distributor, the “Smart orange” will have the right to go to court and detain the consignment at customs and make it re-export.

In addition to the “Smart orange” official distributors Xiaomi are also “Mixtec”, “Retentive distribution company” and “Consul”.

In January 2017 the Chinese Xiaomi took about 1.9% of the Russian market of smartphones in pieces. According to estimates of “Svyaznoy” in January-February, the share of Xiaomi in the Russian market amounted to about 2.5% in pieces and RUB. According MTS – 2.7 and 2.9% respectively.

But the data about phone use can indicate a high percentage of gray imports. So, smartphones Xiaomi took 2nd place for number of connections to a Wi-Fi network of the government of Moscow launched in the city centre in September 2016. This follows from materials of Department of information technologies of Moscow. In September 2016 – January 2017 users to connect 1.4 million times – 25,7% of the connections are made with devices from Xiaomi, according to them.

At the 1st location iPhone (41.1% of connections), the third – smartphones Asus (9.6 per cent).

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