Xiaomi, one of the leaders of the global smartphone market alongside Apple and Samsung, have announced changes in strategy. Instead of large-scale expansion in all regions, the company intends to concentrate on local markets, one of which is Russian.
Chairman of the Board of Directors of Xiaomi lei Jun said that the decision to actively expand from 7 foreign markets has not been justified and has led to many problems. Now the company will commit to more peaceful activities. Just before the forces were thrown on the promotion of products Xiaomi in India, and 2017 will be dedicated mainly to Russia and Ukraine and Vietnam.
The next 5-10 years will be the Chinese manufacturers media telecommunications “era of grandeur,” said Jun.
Xiaomi came in roiyi in the summer of 2016, starting with the sales of affordable smartphone Mi 4C. The device was worthy hardware at the right price. Subsequently, the company expanded the range of devices available in domestic retail.
Earlier it became known that Xiaomi case again went up the hill, passing the protracted crisis. The company took the lead in the Chinese market, surpassing the sales of even Apple. Today Xiaomi is the fourth place in the rating of top manufacturers having at home for more than 50 million smartphones for the year 2016.
According to analysts, the share of Xiaomi in the Russian market of smartphones has grown over the last half of the year five times. The company generates about 2% of sales in units and about 2.5% in cash.