Xiaomi doesn’t want to be like Apple
05.04.2017 Erika J. Wells 0 Comments
Chinese billionaire lei Jun, the CEO and founder of Xiaomi, which is often in the media as “Chinese Apple”, has stated that he does not want his Corporation compared with the iPhone maker. As an example, to follow a top Manager now sees Costco Wholesale, the world’s largest network of hypermarkets club, which sells a variety of products, ranging from rings with diamonds to boxes of cereal, and fruit at bargain prices.
The head of Xiaomi expects that the new business model and coordinated the work of his company, producing a wide range of products, from pens and purifiers to televisions and smartphones, will be able to increase its revenue to $15 billion.
“We are not Apple – leads Dailycomm words lei Jun. – We have the same system of values as Costco. We want our users get the best products at affordable prices.”
Due to high prices for its products Apple collects most of the profit in the highly competitive smartphone market. In contrast, Costco sells products with a minimum margin, and revenue growth is achieved through the membership in the club system.
In fact, many products of Xiaomi detect suspicious similarities with “Apple”. Smartphone Mi 4, a copy of the Magic Trackpad, the method of publication of advertising materials. Even the interior for their own stores, the Chinese company did copy Apple.
Tablet Xiaomi Mi Pad and iPhone 5c
The router Xiaomi Mi Router Mini and the touchpad, Apple Magic Trackpad
Set top box Mi Box and Apple TV
Steve jobs and the head of Xiaomi, Lee Joon
Brand Xiaomi store and Apple Store
Xiaomi recently changed its former strategy based on online sales, taking a course on physical stores and an increase in revenue from applications and services. Thanks to an extensive audience of more than 10 million users per month, service revenue of Xiaomi in 2016 reached $1 billion, and the company does not intend to stop there.okok
One of the Central places in the strategy of Xiaomi of India allotted. The company plans to build in this country, another company, was the third, and also to open flagship stores. It is expected that in 2017 Xiaomi doubles its revenues in India and earn in this market is $ 2 billion.
Lei Jun confirms that Xiaomi is growing again at a rapid pace and she is doing okay with finances. He also rejected the assumption that the value of his company, which several years ago was estimated at $45 billion, has now dropped to $4 billion.
“Case Xiaomi have never been so bad as I wrote about this some media. Our investors have nothing to worry about, I clearly explained it, as well as our users. We just need time. Believe me,” he said.