At WWDC 2015 Apple announces its own streaming service “Apple Music”, according to The Wall Street Journal (WSJ), citing informed sources. The subscription will cost $10 per month. Users will have access to listening to the entire library of the future service, whereas only a small number of tracks will be available for free.
With the launch of a new service based on streaming app Beats Music, Apple is planning to bet on streaming music rather than downloading. The subscription model can bring to the Californian giant and its partners more revenue, analysts are convinced. Besides, Apple already has a huge base of iTunes users that can be attracted to a new musical product.
The nearest competitor “Apple Music” — Spotify — also has the same price for an audition tracks. The latter occupies 86% of the market audiostreaming in the United States. Apple on downloads tracks the share in the world market is estimated to be between 80% to 85%. It is reported that the company planned to make subscription prices lower than the competition, but was unable to negotiate with the record labels. As expected, the service launched by end of June.
At the same time Apple plans to launch Internet radio with different stations and DJs. The service will be provided free but with advertising.
Earlier it became known that the streaming service Apple will be integrated into the Music app in iOS 8.4. The owners of the library on the cloud storage Beats Music also can redirect it to Apple Music. According to rumors, Apple music service will include a social network for artists.