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World tablet sales fell in the second quarter of 7%, the share of iPad dropped below 25%

In the second quarter of 2015, the world market of tablets has accelerated the decline. Compared with the second quarter of 2014, deliveries decreased by 7% to 44.7 million units, Cnews reports with reference to the research company IDC. Tablet shipments Apple and Samsung are falling faster than the market average.

The negative trend in the global tablet market continues to hold third quarter in a row.
For comparison, in the fourth quarter of 2014, the global tablet shipments decreased by 3.2% in the first quarter of 2015 — already by 5.9%. The market is down three quarters in a row (before that, he consistently showed a positive trend).

The supply of iPad to the world market in the second quarter of 2015 fell by 17.9% to 10.9 million units, compared with 13.3 million a year earlier. In turn, Samsung has reduced deliveries by 12% to 7.6 million tablets. Apple’s market share as a result decreased from 27.7% to 24.5%, and Samsung from 18% to 17%.

In the first quarter of 2015 deliveries and Apple and Samsung fell stronger than in the second quarter — by 22.9% and 16.5% respectively.

In the first five only Apple and Samsung reduced the supply. Lenovo grew by 6.8%, Huawei — by 103.6%, and LG Electronics — by 246.4% (Huawei entered the top five for the first time). The top five accounted for 54% of all deliveries (58% in the first quarter of 2015). The aggregate supply of all other vendors that were not included in the top five, declined by 9.3%.

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IDC analysts explained that the reduction in the supply of tablets in the global market due to the shift in demand for smartphones with large screens. In addition, consumers refuse to buy new tablets, preferring to increase the life cycle of their devices due to the availability of a software update gadget.

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