Why Apple wants to buy the Disney Studio?
30.03.2017 Erika J. Wells 0 Comments
As you know, Apple accounts are more than $200 billion . In the rating of private companies with the biggest cash reserve “Apple” giant ranks first, causing interest of investors.
RBC Capital Markets analyst Stephen Cahill claims that Apple may use these funds for purchasing the Disney company, market capitalization of which is estimated at $177 billion shares of Disney growing steadily since October of last year, although the maximum values they reached in November 2015, when the price exceeded $120.
When analysts and investors think about the content, the name of Walt Disney comes to mind before anyone else, says Life. Disney “the Cold heart”, 2013 became the highest grossing animated film of all time (over $1 billion 200 million).
In addition, five of the ten highest-grossing movies of 2016 came out from under the wing of “Disney”: “Captain America: Civil war”, “finding Dory”, “Zeropolis,” “the jungle Book” and “Star wars: Rogue”. Because of these pictures, the company has earned in world hire of seven billion dollars.
At the end of 2016, the founder of the hedge Fund Capital of Margate Samantha Greenberg said that the takeover of Disney will become a logical investment for kupertinovtsy.
“Company representatives have talked about the profits that Apple sees from the ownership of exclusive content. The acquisition of the Disney Corporation will reduce the vulnerability to the cycles of production, while expanding the base rating of Apple several times,” said Greenberg.
Such statements, analysts and investors seem to be very convincing, especially considering recent events: in summer 2016, the journalists of The Wall Street Journal wrote that Apple plans to begin production of exclusive media content. In particular, the cupertinos were going to sell their shows to the streaming service Apple Music.
For this, according to the sources, the company was negotiating with the content creators about buying the rights to several television programs and was looking for marketers to promote their content. Also Apple was thinking about shooting their own feature films.
According to analysts of the Western edition of the RBC, the “Apple” of the Corporation can spend the bulk of their savings to buy Disney. This will be a good investment, because today we live in a world ruled by content.
Most likely, Apple is confident steps in the direction of media should help companies cope with the slowdown in the growth of the core business. In April 2016 the financial records of the “Apple” of the Corporation struck many short-sighted critics: iPhone sales for the first time in the history of the company fell by almost 16% compared to the previous year. Tablet sales fell even more — by 19%, and implementation of desktop computers fell by about 12%. With each subsequent quarter, the situation only was aggravated.
Amid falling sales significantly reduced the revenue of the Corporation from $58 billion in the second quarter of 2015 to $50,56 billion in the same period of time in 2016.
The income from App Store, App Pay and Apple Music, on the contrary, went up the hill: services showed a 20% increase in sales compared to the same period in 2015.
No need to be an analyst to understand that sooner or later the company’s main business (selling smartphones, tablets and computers) will somehow come to naught, however, the need for content the user will always remain. And, given how successful all of 2016 were the case in Disney, Apple intentions to invest billions of dollars in state at a major financial conglomerate in the entertainment industry do not cause bewilderment.
To date, the market capitalization of the Walt Disney company is estimated almost in $180 billion — it turns out, the cupertinos have to spend almost all their supplies that are on the accounts in various offshore companies. This is the right strategy or not, only time will tell if Tim cook and the team still decided on a desperate step.
It is worth noting that Apple has long had a direct relationship to a cartoon Studio “Disney”. In 1986 Steve jobs bought from George Lucas for $5 million computer company Computer Division. Like the name unknown, but later, jobs renamed it Pixar, which now probably everyone knows.
Interestingly, Steve jobs originally wanted to create a short film only to demonstrate the possibilities of 3D graphics. In the first years of its existence, Pixar has released several animated films: Luxo Jr. 1986 won first place in the conference on computer graphics SIGGRAPH and was nominated for an Oscar, and the film “Tin toy” in 1987 and has won all major film awards. Then the founder of Apple realized that Pixar need to postpone manufacture of hardware and software on the background, focusing on creating films.
Eight years later on the big screens out “toy Story” is the first feature-length film, which was simulated fully three-dimensional. For the creation of the painting answered Pixar together with Disney, where the Executive producer was made by jobs himself.
In may 2006 the Studio was bought by Walt Disney Pictures — this time, the value of Pixar with jobs has risen to $7.4 billion Sale of the Studio made the then CEO of Apple the largest private shareholder (7% of the company) and member of the Board of Directors of Disney. After jobs ‘ death, his shares were transferred to the trust of Steve jobs, managed by his widow.