According to research company Statista study the popularity of iPhone in the period from 2007 to 2016, sales of Apple smartphones fell for the first time for all time of existence of the product. With this, analysts say, due to the company’s decision to release a new model iPhone 7 in color “white onyx”.
According to researchers, in the first year after the launch of iPhone, Apple sold 1.4 million of these devices. Already by 2011 sales of the iPhone rose to 72,29 million units per year, which generated over 40% of the total income of the “Apple” giant.
In 2013, these figures doubled to 150,26 million smartphones per year, and in 2014 the company was able to sell 169,22 million corporate communicators.
However, last year Apple sold million iPhone 211,88, which is 8% less than in the previous corresponding period, when it was sold 231,22 million devices. Thus, iPhone sales fell for the first time in 10 years.
Apple has gone to unusual move to revive sales of the product. In Cupertino decided in the middle of the cycle to present a new modification of the flagship smartphone in the color Jet White. Thus Apple hopes to revive demand and increase sales of the iPhone 7 and iPhone 7 Plus after the holidays. Moreover, for the beginning of the year is typical of the traditional decline in buying activity.
The pessimistic end of 2016 has led to the fact that Apple slashed the salary of the CEO Tim cook. In 2016, the top Manager made $1.53 million less than the year before. The company explained this by the fact that the leadership has not reached its goals for financial performance.