26 January, on Apple to announce net profit for the first quarter of 2016 financial year at $18.2 billion, according to the newspaper RNS with reference to the reports of Wall Street analysts. This estimate is 1% higher than the previous maximum achievement recorded in the last quarter of 2014.
Because of the General deterioration of the dynamics of the smartphone market and uncertain prospects of China, analysts have doubts in iPhone sales — in their opinion, the volume of these sales in the first quarter will increase only slightly compared with the last quarter of 2014, when the company shipped to 74.5 million smartphones, however, followed by decline. The release of the new iPhone 5se with 4-inch screen will allow you to improve sales.
A reduction in iPhone sales in the current quarter (yoy) analysts seems to be almost a fait accompli. So, according to Katy Huberty of Morgan Stanley, sales of Apple smartphones may collapse with 61 million smartphones even below 50 million According to the forecast of Cheri Scribner from Deutsche Bank, in the current financial year (to September 2016) iPhone sales will decrease by 4% to 222 million.
Analyst Ming-Chi Kuo of KGI agree with the experts ‘ forecasts Wall Street. According to him, Apple will not be able to increase profits at the expense 5se iPhone and iPad Air 3, announcement expected in March. The main driver is the expert sees updated line of MacBook.
“I’d say at the moment is almost a consensus is the view that iPhone sales will fall, — commented Scribner. — A couple of months ago I didn’t think that everyone will wait for such a downturn.”
To a considerable extent, these pessimistic assessments are based on very weak performance of Apple suppliers: companies such as Qorvo, Dialog Semi and Cirrus Logic reported revenue in the last quarter, below expectations for 10% or more.