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“VKontakte” will launch its own mobile operator VKmobile

“VKontakte” plans to launch its own virtual mobile operator under the brand VKmobile. This is reported by “Izvestia”, citing a source close to the leadership of the social network.

Start VKmobile may take place before the end of this year. The mobile operator “MegaFon” has already held negotiations about the lease of the network infrastructure. For the site of the new operator domain is registered VKmobile.me.

It is reported that for communication services Vkmobile can pay off not only money, but also review the ads and reposts.

“This business model is called “freemium” (from the English words free and premium — premium): for communication service users can be like an advertising post, join a group, something to share, something to watch etc.” – said the source.

It is assumed that for 299 rubles the subscriber’s mobile will get 300 minutes of calls, unlimited all resources of “Vkontakte”, including video and music, unlimited SMS and unlimited mobile Internet at speeds of 2 megabits.

According to Evgeny Gordeev, the founder of the virtual operator “Atlas”, VKmobile services will focus on youth – audience social network. Experts believe that a successful project will be in the case that the operator obtains at least two million subscribers. According to analysts, if the ARPU will be 300 rubles, it will have a virtual operator 7.2 billion rubles of revenue per year.

Representatives of “Vkontakte” and “Megaphone” from comments abstain.

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