Social network “Vkontakte” plans to launch a virtual operator VK in mid-July. It is reported by RNS with reference to the statement of financial Director Mail.Ru Group Matthew Hammond made during the conference call with analysts.
“The main startup VK MVNO may be held in the framework of VK Fest (15-16 July 2017)”, — he said. Hammond said that it was just one of the options of startup, and it is not final, plans can change. The operator will be launched on the network of “MegaFon”.
MegaFon, who in February 2017 gained control Mail.Ru Group, has officially announced the launch of the “special mobile service” for users of “Vkontakte” VK Mobile in December 2016. Then the company did not specify whether the project work in the form of individual or operator “MegaFon” will simply offer a special rate for users of the social network.
It is assumed that for 299 rubles the subscriber’s mobile will get 300 minutes of calls, unlimited all resources of “Vkontakte”, including video and music, unlimited SMS and unlimited mobile Internet at speeds of 2 megabits.
9 Feb “the Megaphone” has closed the transaction on purchase of shares in the holding Mail.ru Group. “MegaFon” has acquired 11.5 million shares of class A and 21,94 million shares of common stock, constituting approximately 15.2% of the share capital and 63.8% of the votes in Mail.Ru Group Limited, New Media and Technology Investment LP, New Media Technologies Capital Partners Limited and Ardoe Finance Limited, affiliates of USM Holdings. The total amount of the transaction amounted to $740 million
According to experts, services of the “Vkontakte” will focus on youth – audience social network. A successful project will be in the case that the operator obtains at least 2 million subscribers.